Company News, Marketing News

ELF Skin & Billie Jean King Celebrate the 50th Anniversary of ‘Battle of the Sexes’ for Next Generation of Women in Sports

ELF is donating $50,000 to the Billie Jean King Leadership Initiative and invited four emerging tennis talents for US Open event.

Author Image

By: Lianna Albrizio

Associate Editor

ELF Skin and equality champion Billie Jean King are teaming up to commemorate the 50-year milestones of the “Battle of the Sexes” and equal prize money at the US Open.   This year marks the anniversary of three pivotal moments in sports history: Billie Jean King's founding of the Women’s Tennis Association; her pivotal leadership in 1973 to secure equal prize money for both male and female competitors at the US Open; and her iconic victory over former No. 1 ranked tennis player Bobb...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters